ARCO has a continued partnership with the Dodgers. These sponsorships guarantee ARCO in-stadium features, like LED stadium signage, in-stadium permanent signs (i.e., home-plate sign) and on-air media (radio). We were tasked with maximizing the ARCO brand within the LED creative that we had previously delivered to the Dodgers. The previous creative did not maximize the use of space and ARCO branding when seen on TV. Please see image shared from Dodgers below for reference:

To solve this issue, I created a new version of this creative with an additional line rotation to eliminate the space between the copy and the ARCO logo, so that when shown on TV, ARCO branding elements are visible at all times.

Agency: Rubin Postaer & Associates