Stick With What Works Video Campaign

At Bragg, we see through the hype. We know those new, trendy products packed with overpromises sound good, look good, and sure, maybe they feel good for a little. But they usually don’t work. And that’s what matters most. 

It’s why Bragg has stuck around for 100+ years—because it’s A Dose of What Works. So, we kicked off the new year by encouraging people to skip the new nonsense, and stick with what works.

For this campaign, we tapped into our influencer community to create videos that felt authentic and relatable. We compiled raw footage from a set of creators into three dynamic videos to spread the “Stick With What Works” message, as well as promote a new product launch. Data supports that younger audiences are more likely to be influenced by social and community testimony and proof than traditional advertisements.

Project responsibilities: influencer brief development, influencer outreach and briefing, video storyboard and scripting, content review and selection, video editing and post-processing.