Doordash dash pass case study

DoorDash needed a way to promote their premium subscription service, DashPass. Offering free delivery with the subscription wasn’t enough to get users to subscribe. They needed a plan that used modern technology in a creative way to connect DashPass to culture and community.

So, we collaborated with FOX TV’s MasterChef and Gordon Ramsay to promote the service.

Received a Merit Award for the 2022 Young Ones College Competition

Art Direction: Roman Treuthart, Matthew Peters, Maire McHugh

Copywriting: Francesca D'Agostino