Pizza Launch Campaign

Thorntons is a gasoline and convenience store headquartered in Louisville Kentucky, and operates over 200 locations across across the midwest. They approached us to create a campaign for the launch of their latest offering: pizza. Now, gas station food has a rep of sitting out for days under an old heater, or arriving completely frozen in the back of a semi truck. But Thorntons vowed to do it differently. They make their pizza fresh, in-store, using hand-stretched dough and fresh ingredients, so we knew the work had to spread this message.

Utilizing photography of Thorntons pies and ingredients, paired with copy that highlights the quality of each aspect of the pizzas, we crafted a campaign centered around the care and intention that is put into each and every pie.

Agency: Rubin Postaer & Associates

Copywriter: Riley Prater